What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?”
The tension comes from several angles. It could be due to:
- The company is not culturally-ready to deal with comments from real people.
- The company has whacked-out expectations about how sales will increase once they have a Facebook page.
- Their social media guru, Timmy from Accounting, has set their marketing strategy.
- They are doing it because their kids told them it would be cool.
So how do you decide if a Facebook page should be a priority for your company?
Via {grow}
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