What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?”

The tension comes from several angles. It could be due to:

  • The company is not culturally-ready to deal with comments from real people.
  • The company has whacked-out expectations about how sales will increase once they have a Facebook page.
  • Their social media guru, Timmy from Accounting, has set their marketing strategy.
  • They are doing it because their kids told them it would be cool.

So how do you decide if a Facebook page should be a priority for your company?

Via {grow}