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Jonathan Lister is LinkedIn’s vp/North American sales for marketing solutions, which means that he’s in charge of growing the social network’s brand advertising revenues. He highlighted how LinkedIn serves its clients, what kind of data it can offer, how it competes with Facebook… and how LinkedIn could end up making your resume and your business card extinct.
Full story at Business Insider
In the 140-year life of the Jack Daniel’s, the world’s best-selling whiskey, the liquor’s keepers have managed their old-fashioned brand with a blend of savvy salesmanship and pithy advertising.
Link The Atlantic
In an effort to support the nutritional standards for school meals and our teachers and students, here is an infographic, “Targeting Children with Treats” with statistics sharing lifestyle, consumption, and media activity relating to children:
Via TEACH
With population growth, industrialization and limited resources, access to freshwater has become a crisis. 1.1 billion people lack access to safe drinking water – that’s more than one out of six people. Every 20 seconds a child dies from a water-related illness.
Link EcoSalon
Here’s put together a deck on the current trends in e-commerce, including the explosion of innovation in the past few years. There is focus on the impact of social and mobile, as well as the innovation spurred by the lousy economy.
Via Business Insider
In the brutal world of online commerce, where a competing product is just a click away, retailers need all the juice they can get to close a sale. Some exalt themselves by anonymously posting their own laudatory reviews. Now there is an even simpler approach: offering a refund to customers in exchange for a write-up.
Full story at The New York Times
