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Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many.
With its airy layout, glass staircases, and iHappy atmosphere, the typical Apple Store is a very, very pleasant place. A Wall Street Journal report uses confidential Apple Store training materials and interviews with former store employees to give a behind-the-scenes look at just how the gadget giant stealthily shapes every customer’s experience.
Via The Week
Apple, the world’s most profitable technology company, doesn’t design iPhones here. It doesn’t run AppleCare customer service from this city. And it doesn’t manufacture MacBooks or iPads anywhere nearby. Yet, with a handful of employees in a small office here in Reno, Apple has done something central to its corporate strategy: it has avoided millions of dollars in taxes in California and 20 other states.
Navigated from The New York Times
Apple’s iPhone has revolutionized cell phones in more ways than can be counted. It introduced a gorgeous touch-screen interface — that worked intuitively. It transformed voicemail form an analogue set of number prompts into something users could manipulate easily. And, of course, it created an entirely new market for lightweight software called apps.
Via CNN Money
Of all dreams marketers have, one stands out: Help products cross the tipping point, reaching a critical mass of consumers. For some marketers, the dream becomes reality—as has been the case with Apple, Nike, Starbucks, and Red Bull marketers. For other marketers, it remains just a dream.
Navigated from Forbes
Once upon a time, iTunes was a simple program for managing the music you put on your Apple MP3 player. Now, it’s a digital media management juggernaut that can be found on the hard disk drives of just about everyone who owns an iPod, iPad, or iPhone. As iTunes has grown up (we are on version 10.2), it’s become more powerful and, consequently, more complicated.
Link PC Mag
Did you know Apple played a huge role in keeping Facebook afloat during its early years?
Apple is the best company in the world. It’s producing the best products on earth, and delivering record-breaking earnings results. So what can other companies learn from Apple.
Navigated from Business Insider