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Data from this single visit was sent to 10 different companies, including Microsoft and Google subsidiaries, a gaggle of traffic-logging sites, and other, smaller ad firms. Nearly instantaneously, these companies can log your visit, place ads tailored for your eyes specifically, and add to the ever-growing online file about you.
Every move you make on the Internet is worth some tiny amount to someone, and a panoply of companies want to make sure that no step along your Internet journey goes unmonetized.
Full story at The Atlantic
Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.
Full story at Reuters
Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”
Full story at The New York Times
We don’t all have the same sleep schedule, and this becomes problematic when sharing a bed. This is why LARK has devised a silent alarm that you wear around your wrist while sleeping so you’ll be woken up gently without disturbing your partner. As an added bonus, it’ll track your sleeping patterns and provide you with relevant data as well.
Navigated from Lifehacker
Google has released a report on how governments and police agencies are accessing information about web users.
By showing how many requests Google gets for user information — and exactly how many users and accounts are under some kind of surveillance — the company hopes to have a positive effect on public policies around government access to citizens’ online activities.
Full story at Venture Beat