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The root of great marketing is a great product. Which sounds obvious, maybe. But you have to nail product before anything else. Trader Joe’s doesn’t do print or TV ads. Trader Joe’s doesn’t use an advertising agency. Because they don’t have to. Spending money on advertising means they’d have to jack up prices, so they don’t.
Navigated from Marketing Profs
Ever experience a twinge of disappointment that your McDonald’s burger doesn’t look exactly like it did in advertisement photos? A customer from Toronto named Isabel M. took to a website created by McDonald’s Canada, which allows customers to ask all kinds of questions.
Marketing schemes can be very alluring, playing on parents’ eagerness to help foster their children’s physical and mental growth. It’s important to remember that what’s best is not simply what’s most expensive.
Via Frugal Dad
Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.
Full story at Reuters
Outdone billboards, in a kind of ‘ambush marketing’!
Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”
Full story at The New York Times
Is your business struggling to kick-start a marketing campaign? Perhaps your message just isn’t getting to the right audience? Text message marketing provides a perfect solution for any business, no matter what budget they have at their disposal.
Via Marketing Profs