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The root of great marketing is a great product. Which sounds obvious, maybe. But you have to nail product before anything else. Trader Joe’s doesn’t do print or TV ads. Trader Joe’s doesn’t use an advertising agency. Because they don’t have to. Spending money on advertising means they’d have to jack up prices, so they don’t.
Navigated from Marketing Profs
Prices of stocks seem to be a mystery to even the most experienced investor. There are often market swings of over 1% per day. Most investors argue that fundamentals (like expected earnings) drive price. That doesn’t seem to be a complete explanation as we have had a market which has basically remained flat since the late 1990s.
Navigated from Forbes
These websites (one of them just launched) watch your purchase and rebook you at a lower rate automatically, or alert you that you’re entitled to an airline price drop voucher.
In reality, oil is traded as a commodity on the global marketplace, and its price is prone to wax and wane according to various market forces. In fact, domestic drilling policy is one of the least important factors in today’s price of oil.
Full story at TreeHugger
The cell phone has become one of the most powerful tools for shoppers making in-store purchases. Brick-and-mortar retailers should be aware of how their customers are using their mobile phones and, instead of trying to curb this behavior, figure out a way to use mobile shopping technology to their advantage.
Via Milo
Since 2005, the global production of oil has remained relatively flat, peaking in 2008 and declining since, even as demand for petroleum has continued to increase. The result has been wild fluctuations in the price of oil as small changes in demand set off large shocks in the system.
Full story at Ars Technica
At 2,717 feet, the Burj Khalifa is the tallest building in the world, but since its opening two years ago, it has struggled to profit from its grand reputation.
Full story at Business Insider
These days, eating healthy has become a curiously difficult task. Despite the fact that the canons of healthy eating have not changed in centuries, the proliferation of health food products has continued unabated for years. It’s become a crisis of abundance.
However, just because a product occupies shelf space in a boutique food store doesn’t mean it’s any better for you than its generic counterpart.
Full story at Dumb Little Man
Average U.S. prices are expected to fall another 2.7 percent year-over-year by Q3 2012, before rising Q3 2013. Case-Shiller made 5-year projections for 384 major U.S. housing markets. Here are the 15 worst housing markets.
Via Business Insider
The double-dip in home prices that began in 2010 continued to drive down home prices in the third quarter, according to the latest data from Fiserv Case-Shiller. The average price of a U.S. single-family home fell 3.9 percent from a year ago. But national home prices are expected to grow at an annualized rate of 3.5 percent between 2011 and Q3 2016 according to Fiserv. Here is a list of the best housing markets for the next five years.
Via Business Insider
