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“Being the digital mom I am, I thought I had covered all bases. But what I hadn’t counted on was social media being an entirely different beast, and rendering my digitally savvy girls into digital Mr. Magoos.”

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Navigated from Mashable

Amid the coal pile that is the state of corporate blogging today, here are a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s).

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Via {grow}

Looking into the future, it’s not sure marketing, sales, advertising, or even PR are going to be the leading career paths to lead a social organization transformation.  Of course these areas are important — and will continue to be — but to grow a corporate social media competency, these people would be hired in a company:

Full story at {grow}

“What are the biggest mistakes that you find small business leaders make when using social media?”

Full story at Business Insider

Social media is an increasingly important tool for building brands, connecting with customers and boosting customer loyalty and engagement. All of these factors can work together to increase awareness of your brand and drive new business.

Via Mashable

Turkle, a psychologist who leads MIT’s Initiative on Technology and Self, believes that while our constant communication and social media engagement does make us more connected, it’s coming at the sacrifice of real conversation.

Via Mashable

Every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old.

Via {grow}

Reid Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His company’s IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education.

Full story at {grow}

The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic.

Via MDG Blog

When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks.

Via Mashable

Preeti Bhatia

Interesting Fact Of The Day

Lightning may contribute to the onset of headaches and migraines, a new study says.

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