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Jonathan Lister is LinkedIn’s vp/North American sales for marketing solutions, which means that he’s in charge of growing the social network’s brand advertising revenues. He highlighted how LinkedIn serves its clients, what kind of data it can offer, how it competes with Facebook… and how LinkedIn could end up making your resume and your business card extinct.

Full story at Business Insider

In the 140-year life of the Jack Daniel’s, the world’s best-selling whiskey, the liquor’s keepers have managed their old-fashioned brand with a blend of savvy salesmanship and pithy advertising.

Link The Atlantic

In an effort to support the nutritional standards for school meals and our teachers and students, here is an infographic, “Targeting Children with Treats” with statistics sharing lifestyle, consumption, and media activity relating to children:


With population growth, industrialization and limited resources, access to freshwater has become a crisis. 1.1 billion people lack access to safe drinking water – that’s more than one out of six people. Every 20 seconds a child dies from a water-related illness.

Link EcoSalon

Here’s put together a deck on the current trends in e-commerce, including the explosion of innovation in the past few years. There is focus on the impact of social and mobile, as well as the innovation spurred by the lousy economy.

In the brutal world of online commerce, where a competing product is just a click away, retailers need all the juice they can get to close a sale. Some exalt themselves by anonymously posting their own laudatory reviews. Now there is an even simpler approach: offering a refund to customers in exchange for a write-up.

Full story at The New York Times

Food advertising is infamous for the techniques it uses to make items look bigger and better. The fast food industry is no different.

Dario D undertook a lengthy project to compare the pictures shown in fast food ads to the real thing that arrives on your plastic tray. He posted the results on his blog at Alphaila, along with his methodology.

Via Business Insider

Preeti Bhatia

Interesting Fact Of The Day

Lightning may contribute to the onset of headaches and migraines, a new study says.

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